Against You: A Manifesto in Favor of Audience

For one reason or another I subscribe to Change This, which brings me manifestos – mainly about management, but not exclusively.

And not today where, instead, I get Against You: A Manifesto in Favor of Audience by Andrew Keen.  Andrew argues that Web 2.0 is the author of the end of shared culture as we slide down the long tail and he wants us to stop.

There’s a ten point theses which starts:

The cult of the amateur is digital utopianism’s most seductive delusion. This cult promises that the latest media technology—in the form of blogs, wikis and podcasts— will enable everyone to become widely-read writers, journalists, movie directors and music artists. It suggests, mistakenly, that everyone has something interesting to say.

I’m not sure this is the promise at all, but there’s certainly a strain of that thinking in some of the stuff that’s written about citizen journalism.

Anyway the manifesto’s worth a look and while I’m not sure I buy the idea that all this will destroy culture in the way Andrew fears – have you tried sitting through an evening of Current TV? – there are serious points for us to think about.

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About Andrew Brown

I live in Lewisham, South East London, and spent 9 years as a Labour councillor in the borough between 1997 and 2006.
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