The London Profiler looks like an interesting tool.
The idea seems to be to use publicly available information and mashed it up with a Googlemap to create a pictoral view of our city.
The map I’ve taken a screenshot of is of what the people who’ve made the maps call e-society. They explain more:
The e-Society classification
The e-Society classification is from a family of area classifications referred to as geodemographics. This classification was developed as part of a project at University College London and presents a detailed classification of neighbourhoods based on information about levels of awareness of information and communications technologies, usage patterns, and attitudes to their effects upon quality of life. The classification provides a valuable and accessible means of studying the ‘e-Society’ and people’s engagement with new information and communications technologies.
How was the e-Society classification created?
The e-Society classification was initially created using the Mosaic Pixel Grid (MPG) methodology which is a 6240 cluster classification built at the individual person level. After appending data to Pixels from Experian lifestyle surveys on use and engagement with information communication technologies, k-means cluster analysis was used to re- aggregate a new e-Society typology. This Type level classification consisted of 23 clusters; however, as common in many other geodemographic classifications, a Group level classification was created by aggregating the 23 Types into 8 clusters using a Ward clustering algorithm . For the purpose of display on this website, the individual level classification was then aggregated into Output Areas based on the classification group which appeared most frequently within the area.
Where can I find out more?
Should you be interested then the blue areas on the map are where the e-experts live, the orange is for the e-marginalised, and the green bits are for your e-shoppers.
As well as this they also map multiculturalism, higher education, housing type, the index of multiple deprivation, health and something which claims to be able to tell you where to go looking to buy or rent your next house or flat.
Much fun to be had.
(via Things Magazine)